Watch Reviews From Verified Buyers

For the watch: Sinn 104 I St Sa on Strap
• Verified Owner Reviews   • Verified Owner Reviews (111 reviews)

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Incredible Value for Price

"Incredible Value for Price"

Verified Owner Comments: I spent about a month researching my next watch purchase before deciding on this one. It is everything I expected and more.

The quality and appearance of the 104 cannot be matched at this price. Transaction was quick as was the delivery. I received a call from staff advising me delivery details and asking me if I had any questions.

Great customer service!

Sinn 104

"Sinn 104"

Verified Owner Comments: Model: 104 | St Sa - SKU: SI-311 I have had my 104 for about 2 weeks and feel comfortable relaying my experience thus far. I heard of this watch via several YouTube channels, particularly 'The Urban Gentry'. You will find that the watch is somewhat of a darling on these channels and enough so that I took the chance and bought it. This is the first +$1,000 watch I have bought online and did so as a bit of a gamble, since I am not prone to buying at this level without a physical inspection.

Purchase Experience - The Watchbuys online purchase was typical - nothing unusual here. I live in the US, so the shipping route was straightforward. They did inform me that they would need to speak to me before shipping the watch. This was not an imposition and eased the ordering process considerably.

Talking to someone made the experience a little more personal and they were able to answer a few simple questions. Watch arrived without incident and they honored my request to require a signature. Everything was packed nicely and safely.

Fit and Finish - The 104 is eye catching online and on video, but even with this, seeing the watch in hand remained a bit of a pleasant shock. This watch is drop dead gorgeous. Simply stunning is the only way I can describe it. If you are struck by the watch from photographs, you will be not be disappointed in person. Sinn really nailed the fit and finish on this one. The countdown bezel was odd, but more a selling point to me than a drawback.

I have my fair share of traditional diver bezels, so having something else was a welcome differentiator for my collection. The steel case is very polished and ‘pops’ well. I like this but keep this in mind if you prefer a more subtle bead-blasted finish.

Real World Wear - 41mm size is a nice fit on my 6.75 in wrist. The crystal has a very slight dome to it, but you have to really look at it to see it. Otherwise, it wears and feels perfectly flat. The watch fits comfortably under a long sleeve shirt. I haven’t worn it with a suit and am not likely to do so, although I think if this was the only watch you had, you could easily get away with it.

I wear this watch in casual attire, jeans and a shirt, and it works well for that. It is rated at 20 Bar for 200M water resistance. In theory, you could submerge the watch without a problem, but I have not done so and have no intention of ever doing it.

Watch Movement - I was not familiar with the Sellita movement and would have been far more comfortable with an ETA 2824 at this price point. That said, I am very pleasantly surprised at the performance thus far. Yes, this is still the honeymoon phase for the movement, but the performance is spot on to claimed performance. The SW220 is a clone of the 2824-2. Put pictures of them side-by-side and you will see the obvious copying. Looking into it further revealed that Sellita was a one-time subcontractor to ETA and built 2824s for ETA for decades.

My understanding is that the Sinn 104 SW220 is a 'Top' grade movement rated at +/- 4 seconds per day and that is exactly what I am getting from mine. It has consistently been 4 seconds fast after 24 hours and (for me) this is perfectly acceptable at this price point. No complaints on the accuracy. You will find that the abundance of tick marks at the dial's edge help gauge the timing performance quite well. The 8 beats per second is a bit of an upgrade from the 6 beat movements and makes it seem as if you are getting a little more for your money, but this is a 'feel good' metric that doesn't really impact performance.

Strap - I took the leather strap off the day I got it in exchange for a Bond NATO. This combination works quite well with the black dial. I will go to the leather in the Winter.

Overall Rating - Is this the most expensive watch I own? No. Does it punch above its weight class? Absolutely. The quality and performance of the watch make it the equal of anything I have in my collection at twice the price. I was reluctant to buy German (over Swiss) but the looks swayed me to make the purchase. She is more than a pretty face. The bang for the buck at a price point below $1500 is going to be difficult to match.

If you have concerns about the Sellita movement, I would put those to rest. It stands toe-to-toe with the ETA in real world performance. I might change my mind in 10 years, but not thus far. Future Plans - Had a bit of a time choosing the black dial over the white dial I remain too conservative to go with the blue or gray options. It was really down to these two. Now that I have seen what the Germans can do, I plan to purchase another one in White. It's that good.

Great Watch and Customer Service

"Great Watch and Customer Service"

Verified Owner Comments: I was called within 5 minutes of the order and the call was great. The watch is high quality and looks great.

Heck Yes

"Heck Yes"

Verified Owner Comments: I took a chance on buying this sight unseen based on YouTube reviews and such. It looked smaller in person than the pictures, but I'm glad for that. The size is perfect. Larger would be obnoxious and that trend may be going away.

I look forward to decades and decades with this watch. Truly beautiful and useful. Makes my daily image a strong notch up. Works with any outfit handsomely. Sinn hit it out of the park with this one. Now make an exact version with the tegimented steel (polished) or titanium (polished) and you have a perfect watch. Sinn... please stop putting labels on your other watches... I like a clean face. Having a big UT or such on the face clutters up the dial. Keep it classy and simple please.

Buy this watch!

Great watch even greater customer service.

"Great watch even greater customer service."

Verified Owner Comments: Finally landed on a watch I'm planning to keep for a long time. I've purchased many watches in the past and have never had better customer service.

Sinn 104

"Sinn 104"

Verified Owner Comments: The Sinn 104 is the first German watch I have ever purchased and I must say I'm very impressed. The watch is definitely well made , robust and accurate.

Lastly , I highly recommend this model , and I also highly recommend Watch buys .

Watchbuys great company and great watch

"Watchbuys great company and great watch"

Verified Owner Comments: This is one of the nicer watches you can buy for the price. I just received it today and watchbuys was quick to deliver a quality product. Don’t hesitate to buy. Great for a collection or if you just want one nice watch. This fits everyone.

Buy it

"Buy it"

Verified Owner Comments: My only regret was not buying this watch sooner. I love everything about it.

The finishing, quality, and fit of the watch exceeds the price point. I will say that the strap, while high quality, doesn’t have holes to accommodate smaller wrist sizes. Easily fixed with a leather hole puncher.

Watch buys customer service is some of the best I have ever experienced and would certainly recommend them to anyone.

Elegant Watch and Prompt Service

"Elegant Watch and Prompt Service"

Verified Owner Comments: Since I just received my watch I can't comment on durability, accuracy, and similar long-term observations. I can state unequivocally that ordering the watch was prompt and painless. It seems that if you have questions you will always reach a real person who will patiently answer.

I'd seen the 104 at a WB roadshow once and was struck by how captivating it was in real life as opposed to the photos. Had I not seen it in the wild, so to speak, I don't think I would have bought it. I should note that if your wrist is small (topping out at 7 or just short of that), you will be using the last hole on the standard watch band. I'm using the last hole but it's very comfortable.

Might I do better with the shorter band? Maybe. But it's kind of hard to give it real test if you might return it b/c in order to return the watch it needs to never have been worn ... I guesstimated and it seems to be okay but, again, I'll need more time to figure out if I should have gotten the smaller strap.

This is my first automatic (what can I say? I love a good G-Shock!), but I've always been drawn to Sinn and I'll be surprised if this one disappoints.

Sinn 104

"Sinn 104"

Verified Owner Comments: Great watch and very well made! The case and movement are finished extremely well. No regrets here!

Lives up to the love

"Lives up to the love"

Verified Owner Comments: This is one of those watches that has only positive reviews. I own a 103 ST which has grown on me. The coin bezel, sapphire crystal make this a solid piece. The leather band is just a nice and perfectly fits the watch. I swapped in the bracelet from my 103 ST, and its more than perfect for me.

Simple and does the job, and something you smile looking at.

A Year On

"A Year On"

Verified Owner Comments: The Sinn 104 was a gift for my husband, and these are his words.

After a year, I still wear this watch 3-5 times a week. I absolutely love it, and it keeps great time (+4 seconds/day). It is tough, stylish, absolutely versatile, able to take many different straps. This watch will be with me until the end.

And Watchbuys were fantastic to deal with, extremely professional and knowledgeable.

Sinn 104 I St Sa

"Sinn 104 I St Sa"

Verified Owner Comments: Amazing watch!

I ordered on a Sunday and I received a phone call first thing on Monday morning to review my order and ask if I had any questions.

Never had such attentive customer service on anything before. I have a 6.75” wrist and requested a shorter strap, if possible, and they were happy to oblige. I would not think twice to recommend Watchbuys to anyone looking for an honest and pleasurable watch buying experience. Already contemplating my next one! Cheers

Excellent Seller

"Excellent Seller"

Verified Owner Comments: High quality product and excellent service. A+++++++++++++++ 😊

Sinn City

"Sinn City"

Verified Owner Comments: Debated a few different watches for a good year or so (being my first expensive watch) until I finally decided to jump on this one, and am I ever glad I did. I've had the watch for about a year now and still love it as much as the first day. It's an absolute strap monster & as you can see on many forums this watch always gets compliments whilst not being too flashy.

I could go on about this guy. Thanks for the excellent service on such a nice timepiece!!

Beyond Expectation

"Beyond Expectation"

Verified Owner Comments: This watch has exceeded my expectations in every way, and I find myself wearing it the most often out of my collection. It is currently paired with a Haveston strap, which is another favorite both in both form and function.

The experience with WatchBuys was exceedingly professional and timely. I highly recommend both...wear in good health!

Beautiful watch and outstanding customer service

"Beautiful watch and outstanding customer service"

Verified Owner Comments: I purchased this watch after reading many reviews. I was looking for a reliable durable every day watch as I had grown tired of frequently rotating watches and was looking to reduce my collection. This watch not only met my expectations for versatility but also was more attractive than the pictures revealed..

Customer service was also outstanding and my questions were immediately responded too via phone call. My only problem now is my plan for this to be my last watch purchase has been ruined as due to quality of service and quality of the watch I suspect I will be looking to buy my second Sinn before too long.

Perfect Everyday Watch

"Perfect Everyday Watch"

Verified Owner Comments: Came in well adjusted and regulated to +2 sec a day roughly. Beautiful dial with great bezel action. Best watch purchase to date. All the youtube videos about this watch were right.

Excellent Watch

"Excellent Watch"

Verified Owner Comments: Fantastic all around watch. Extremely accurate, and even more stunning in person. It's a staple in watch communities for a reason. Highly recommend.

Great watch Great service!

"Great watch Great service!"

Verified Owner Comments: First off I must say I absolutely love this watch! The fit and finish is great as well as the astetic. The leather strap is beautiful. Unfortunately due to my small wrist it doesn't quite fit me. Its a perfect fit now on the last hole. As it stretches over time it won't fit any longer. Something to keep in mind if you have a smaller wrist. However this thing looks great on a Nato strap as well.

As for watchBuys, they are great! I received a call from them within an hour of placing my order. They answered every question I had and had it shipped to me in no time. I will definitely buy from them again! Two thumbs up!!

Great watch and service!

"Great watch and service!"

Verified Owner Comments: The Sinn 104 was my first watch purchase from WatchBuys and I could not have been happier. They contacted me promptly to verify my address as I was a new customer, and shipped fast.

The watch arrived in perfect condition, and I've since also ordered a 556! Highly recommend.

First time buyer

"First time buyer"

Verified Owner Comments: First, I was pleasantly surprised I found the watch, which was a Sinn 104. I called and asked several questions about the watch. Watchbuys were extremely knowledgeable and speedy in response time. Then they called right before to clarify all costs and shipping process before the watch was shipped out. It took no time for the watch to arrive. Upon arrival, it was everything I wanted and more.

I’ll gladly buy from Watchbuys again. I’m currently planning my next purchase for my next Sinn as well. Not only do they have Sinn, but quite and eclectic brand off all other watches and watch brands. I thoroughly enjoyed my experience with Watchbuys.

Fantastic watch and buying experience

"Fantastic watch and buying experience"

Verified Owner Comments: The watch is simply amazing and I wear it for both formal and casual occasions. I have received lots of compliments about my watch. It keeps excellent time, only gaining 3 to 5 seconds a day which I find acceptable. The brown leather strap is great quality, but it was a bit large for my 7 inch wrist, so I added a couple of holes to fit it just right. I also have worn the watch on a black leather strap, a black rubber strap, and a stainless steel bracelet.

It pairs well with everything as it is black and white. It's light weight and very comfortable to wear. The dial is very legible even with quick glances. The lume looks great and it is easy to see the time in the dark. I use the bezel as a countdown timer once in a while mainly for cooking, but I use the bezel to track elapsed time just about everyday.

I don't have anything negative to say about the watch. Regarding the buying process - it was easy. Shipping took only two days via fedex and I was able to track the package. The day I placed the order I was contacted by phone to confirm the order and Kevin at WatchBuys was very nice to work with and was able to answer all my questions about the watch and the strap.

I highly recommend buying this watch from WatchBuys.

sehr glücklich

"sehr glücklich"

Verified Owner Comments: I couldn’t be happier with my first mechanical watch purchase. My 104 I St Sa on Strap met and exceeded my expectatations.

My Watchbuys experience was top notch. A nod of the hat to Matt. Great service!

I originally was looking at this model on fine link bracelet. But due to to it being Christmas is was not available. However, on the leather was. And after many emails with Matt, who patiently answered all, I made the purchase. Along with a deployant clasp and a fine link bracelet separately. Matt ensured the watch, clasp and bracelet shipped as one. Plus, as requested, they set the day window to German.

I can’t say enough positive things. Happy with my watch and the overall experience. Already looking at my second Watchbuys Sinn purchase.



Verified Owner Comments: Excellent service and very quick shipping. The watch arrived in perfect condition and I’m absolutely satisfied with the purchase.

Sinn 104 I St Sa A

"Sinn 104 I St Sa A"

Verified Owner Comments: Excellent blend of functionality and class. Retired F15 & 737 pilot. Past watches: Breitling Aero and numerous Casio. Came with grey strap. Keeping it. Wrist 6 3/4, short is perfect. Coloring and configuration of face is spot on.

Best service I've ever received!

"Best service I've ever received!"

Verified Owner Comments: This is more of a review for Watchbuys than the Sinn 104, which is a great watch anyway.

My watch arrived last night. I was really excited because I’ve been contemplating this purchase for six months. However, when I tried it on the watch did not fit well at all. The regular strap is too long for my 7” wrist and even on the last hole the watch is a little loose. Having anticipated this problem I had spoken to one of their reps prior to purchasing, but he convinced me to get the regular-length strap.

I thought I had to live with this first world problem, but I reached out to them anyway to offer some suggestions. I ended up speaking with the company owner who dealt with me in the most professional manner. He offered to send me a short strap free of charge and even suggested that I mix and match from both for a better fit.

Selling a good product is easy. It’s the quality of service that makes a company and these guys offer service of the highest quality. If any of you have any doubts about purchasing on line, don’t.

These guys are awesome! And so is the watch!

One of the 104's Many Personalities

"One of the 104's Many Personalities"

Verified Owner Comments: I was on the fence between the 104 on a fine link bracelet or this beautiful dark brown heavy leather strap. Not wanting to have to frequently switch bands, I eventually bought both watches (see my review of the fine linked 104). The leather completely changes the personality of this piece by adding a vintage pilot watch vibe. If you're looking for an uncluttered, classic, yet masculine watch to go with your wardrobe's brown leathers, this one's a no-brainer.

Purchase with confidence with Watchbuys' super-efficient client service.

Great experience all the way around!

"Great experience all the way around!"

Verified Owner Comments: Sinn 104 I is my first automatic watch could not have picked a better one to get me hooked! Love the look and quality of Sinn as good in person as the reviews I had read.

Purchase through Watch Buys was incredible the experts here answered all my questions and provided some extra advice for upkeep and maintenance. Could not be more pleased with both the watch and WatchBuys!

Perfect Everyday Watch

"Perfect Everyday Watch"

Verified Owner Comments: Love the watch. Switched out the strap for a more comfortable (to me) Hirsch black leather strap. This has become my daily wear watch - even after scratching a lug within the first week.

It runs consistently 3 seconds fast per day. I have to remind my self to wear my other watches instead of the Sinn. (Stowa, Hamilton, Seiko, Omega) The only thing I would change about this watch is I would prefer a beaded/blasted case rather than polished.

I have to say the customer service with WatchBuys is stellar. I definitely plan to purchase from them again.

Excellent Service, excellent watch

"Excellent Service, excellent watch"

Verified Owner Comments: Heard a lot about this watch, and was not disappointed to have bought it. Everything about it is awesome.

Excellent timepiece, and had a great experience buying from WatchBuys!

Beautiful, Meticulously Crafted Piece of Art

"Beautiful, Meticulously Crafted Piece of Art"

Verified Owner Comments: I cannot be more impressed with the Sinn 104 ST SA. Its beauty cannot be accurately described without seeing it yourself in person.

It's so German - and I mean that in the best way. Every thing fits well, looks premium, operates seamlessly, and has the marks of a true craftsman. I would highly recommend this watch as an Automatic Starter Watch. The price point is great (relatively speaking) and the piece will last you a very long time.

For all you American buyers, please don't fret - Watch Buys is legit. I was a little sketched out at first, but their customer service is phenomenal and everything I received is legitimate. Seriously watch collectors, you NEED to own this watch.

German Quality

"German Quality"

Verified Owner Comments: I debated for over a year before buying the Sinn 104. I saw it initially at a Watchbuys roadshow and knew I wanted it, but I couldn’t decide the Indices or numerals dials. I finally decided on the Indices (104I) version since I thought the numerals dial was just a little too busy.

I am very happy with my purchase. The countdown bezel is an extremely useful feature. Whether I’m timing eggs, my parking meter time or portions of my many conference calls, I use it all the time. I also appreciate the 200M water resistance – no worries about doing the dishes or getting caught in the rain. Finally, I wanted the watch on the H-link bracelet but Watchbuys was sold out. It was explained to me that since Watchbuys does not inflate the cost of the bracelet after the fact, I could purchase the bracelet later, at the same difference in price over the strap that it would have been initially. Kudos to them for that.

I now have the watch on the quality brown leather strap and when the bracelet becomes available, I’ll buy that. So the quality of the watch, its features, and the Watchbuys sales support, I know I made the right decision on the Sinn 104. I also know that this probably won’t be the last German watch I buy from Watchbuys.

Fantastic Sinn 104 and Service!

"Fantastic Sinn 104 and Service!"

Verified Owner Comments: First time buyer from Watchbuys and I have to say the service was great. The staff were knowledgeable and explained the delivery process to Toronto, Canada thoroughly and were accurate with their details.

I purchased an alternative Sinn strap and deployment clasp which was swapped onto the watch before shipping. The quality of the Sinn 104 far exceeds the price point, even with the brokerage duties and Canadian taxes added on.

Great Work!



Verified Owner Comments: I have been pondering buying this watch for a long time. The price was a factor, and I just couldn't commit, but when the price increase was announced, I knew it was now or never.

Am I glad I bought this watch! It's beautiful, but it's much more than that. You know right away that it's a quality timepiece as soon as you open the box. I love how it looks and feels on my wrist, and it keeps great time. I've read where the 104 is described as an everyday watch, and it's true it gets most of my wrist time.

The attention to detail is excellent, including the minute track around the dial, the day-date complication, and the wonderful bezel, which is a pleasure to use. And it's such a visible watch, with excellent contrast. Plus the beautiful case back. Watchbuys has excellent service, and they, and the Sinn 104 are highly recommended.

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